Steve is an Illinois State University graduate who currently works as the president of Fretzin Inc. and is the host of the Be That Lawyer podcast. Steve’s journey does not involve passing the Bar, nor any time in Law School, but signifies that anyone can be entrenched in the legal field, no matter what path you go down!
Steve and I started early in his career, before opening up Fretzin Inc. By entering the sales field, Steve would learn as much as he could about sales, building relationships, and those all-important soft skills. Steve would then open Fretzin Inc, with its original intentions being to help business owners be successful, as a business broker. But after gaining lawyer-client, after lawyer-client, Steve decided the bulk of his work was to be to help attorneys reach their full potential in sales, showing off just another route one can take, to secure an essential position in the legal industry.
Steve would then present a spectacular masterclass in sales-free selling, getting rid of the friction that sales can bring between the buyer and seller, and focusing more on whether someone is a right fit. He would discuss topics such as identifying gaps, finding solutions, and removing the nervousness that comes with selling.
Steve would then talk about the content he has, the articles he writes, YouTube videos, as well as his extremely popular and successful podcast Be That Lawyer, which focuses on Life-changing strategies for growing a successful law practice. Steve and I would talk about the immense power of podcasting for marketing, building relationships, and the importance of taking the step of putting yourself out there.
Finally, Steve and I spoke about second chances in life, as Steve was part of a plane crash, giving us all the reason to not squander the one life we get. This episode with Steve is one anyone can learn from, from top to bottom, Steve delivers sales and business insights that can last a lifetime!
Steve’s LinkedIn: https://www.linkedin.com/in/stevefretzin
Be that Lawyers Podcast: https://fretzin.com/podcast/
Legal Business Development Isn’t Rocket Science: https://a.co/d/1m2qu8g
Sales-Free Selling: The Death of Sales and the Rise of a New Methodology: https://a.co/d/f5OXoHg
The Attorney's Networking Handbook: 14 Principles to Growing Your Law Practice in Less Time with Greater Results: https://a.co/d/4mUVQBQ
The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business: https://a.co/d/0abTHyk
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